Apple, Inc.

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The Trail

Tuesday, June 11th, 2024

Maybe the single killer feature of the Apple Vision Pro: entire home not desk as office:

Walking around my entire apartment with Vision Pro on my head, strolling between large windows that cover different walls in each space, with specific rooms dedicated to certain kinds of work activities, felt like a radical extension of the standing desk.

Especially useful for those who work at home and have it to themselves for the workday.

Monday, February 12th, 2024

Jason Fried again, with an insight into Apple’s new Vision Pro that one important value proposition is recording:

What I think is super interesting about the Apple Vision Pro is the potential to be able to literally see through someone else’s eyes. Not just see their field of vision ⁠— you can get at that with head or eyeglass mounted cameras ⁠— but to actually see where they’re looking. To know what they’re focused on. To lock in with them. To see how they see. To watch them look from their point of view. Standing in someone’s shoes is one thing, but even if you could do that, you’d still be looking through your own eyes. But to literally see as they’d see from someone else’s point-of-view perspective feels groundbreaking. If I was making an app for this, I’d call it “See With”.

Monday, June 12th, 2023

David Pogue on Apple’s VisionPro:

Its development was supposedly insanely expensive, internally contentious, and repeatedly delayed. But the result is so advanced and polished, it makes Meta’s VR headsets look like Blackberries.

My take on VisionPro: Tim Cook knew that the iPhone is near perfect for what it is, and Apple needs a whole new level of difficult to keep pushing the envelope technologically. Maybe I’m getting carried away, but I’ve just realized how many of my website’s categories this post is relevant to ⁠— a lot!

Tuesday, March 28th, 2023

Friday, January 6th, 2023

Wednesday, November 9th, 2022

An awed shoutout to Raycast, which I presume the cool kids have been using for years. I had given up finding a contemporary equivalent for SizzlingKeys, a way to control the Apple Music app simply from the keyboard regardless of which app I’m using. With Raycast it’s a breeze to set keyboard hotkeys for many Music app operations, including all the ones I’ve ever thought of using.

Tuesday, October 4th, 2022

Tuesday, September 20th, 2022

Friday, August 26th, 2022

Friday, May 6th, 2022

Tony Fadell from his new Build book:

And you have to hold on to that “why” even as you build the “what” ⁠— the features, the innovation, the answer to all your customers’ problems. Because the longer you work on something, the more the “what” takes over ⁠— the “why” becomes so obvious, a feeling in your gut, a part of everything you do, that you don’t even need to express it anymore. You forget how much it matters.
When you get wrapped up in the “what,” you get ahead of people. You think everyone can see what you see. But they don’t. They haven’t been working on it for weeks, months, years. So you need to pause and clearly articulate the “why” before you can convince anyone to care about the “what.”

Tuesday, March 8th, 2022

At TidBits Adam Engst points out that there are other professionals using Macs beyond “developers, photographers, filmmakers, 3D artists, scientists, music producers” who may not necessarily need such giant power but could nonetheless do with some improvements.

I remain flabbergasted that the FaceTime cameras in even Apple’s latest Macs are so pathetic. Even the cheapest iPad and iPhone put the newest Mac cameras to shame, and quite a few iPad and iPhone models have Face ID support for authentication. We’re talking about technology that Apple has used numerous times. So why isn’t it in Macs?
You can get an iPad with cellular connectivity, so why not a MacBook? The lack of a cellular option for Apple’s laptops has been a glaring omission for years and is yet another example of how Apple doesn’t acknowledge the needs of mobile professionals.

I hadn’t thought of any of these things, but they are obvious.

Saturday, February 5th, 2022

During this -26.4% period of reckoning for Facebook, David Goldman has linked to his 2012 essay What if Facebook is really worth $100 billion?

Where are the ads targeted to my tastes ⁠— harpsichords, assault rifles, kosher cookbooks, and cat toys? Perhaps I haven’t posted enough for the Matrix to process my profile. Still, I suspect that the more people use Facebook, the less the computers really will know about them … What makes Facebook so popular? The answer, I think is that Facebook exalts the insignificant.

Me, I never understood why Facebook and Microsoft are valued alongside Apple, Google and Amazon, which seem to have locks on more fundamental aspects of our lives: Apple for our increasingly central digital devices, Google for information garnered via those devices, and Amazon for fulfilling much of our material consumption. Yes, Facebook seems to have a lock on our relationships with friends and family, but it’s likely that nobody wants that intermediated by anything more than a tool; it’s the part we most want to keep keeping real.

Microsoft seems to have saved its bacon by going into gaming ⁠— which it totally deserves having developed the XBox ⁠— and by buying GitHub ⁠— and then in turn NPM! ⁠— and moving closer than any other corporation to open source, which was a scarily brilliant move that kind of upgrades its own DNA as a software maker (even as it likely somehow eventually stymies human progress). Its other big purchase, LinkedIn, strengthens M$’s lock on the domain they’ve dominated for decades: the workplace. To me the Michael Scott social network seems more feasible to monetize than Facebook, but beyond that, the workplace feels at home with Microsoft; a Microsoft product need only be almost as good as a competitor’s to be selected. It’s a great brand that way. I guess. And being wrapped up in the Apple ecosphere one can forget that Microsoft remains the dominant player in device operating systems. Nonetheless in comparison to these other giants M$ seems a company just trying to keep up ⁠— though wasn’t it ever thus yet things continue to work out just fine for them.

Whereas Facebook’s Metaverse, without having watched the video, seems to either be a quest to dominate the online identity business, which, while suitably and juicily ambitious and evil, does not seem to be as giant a business as the others. Or else the Metaverse is a revisit of Second Life with improved resolution. Only if human existence on earth goes very pear-shaped indeed might people prefer this Virtual Reality Metaverse to a pair of Apple Vision shades, and of course if things got that bad we wouldn’t have the working infrastructure to power our Oculus Shmockuluses. Rather, perhaps Meta’s future is in analytics ⁠— even its new name suggests so ⁠— which is (hopefully) not as big a business as that of the other FAANGs.

Friday, January 28th, 2022

Saturday, November 6th, 2021

Nice appreciative review at Cult of Mac of the latest Foundation episode, “The Missing Piece”.

This week’s episode gave him the Lee Paciest showcase any of your finer Lee Paces could hope to deliver. Appearing to be on death’s door yet radiating immortality, staggering through the desert with red, peeling skin and dirty feet, a false messiah nearly killing himself to gain even more power. This is the kind of thing that simply has to be seen.

Lee Pace for James Bond. Or Scaramanga at least.

Sunday, September 26th, 2021

Safari in iOS 15 is enough of a redesign to warrant reading a primer. Thanks, TidBits, for Josh Centers’ “Hot New Features in Safari in iOS 15 and iPadOS 15”

Want to close all open tabs so you can start fresh with Tab Groups? Press and hold the Done text label to reveal the secret option. Why Apple hid it there is baffling, and there’s zero indication that “Done” would have any secondary function.

Tuesday, July 20th, 2021

I wanted a way in Apple Mail to list all emails from VIPs to which I’ve not yet replied. After googling, I found a nice solution at MakeUseOf: “4 Mac Mail Productivity Tips All Professionals Must Know” (2019).

So I made a Smart Mailbox “VIP Unreplied” with all the following rules:

  • Sender is VIP
  • Message was not replied to
  • From does not contain donotreply
  • Message is not in mailbox “Already Replied”

And in the “Already Replied” Smart Mailbox:

  • Message has flag: Green

This second one because sometimes a message is handled in some other way than a reply or doesn’t need one.

Saturday, June 12th, 2021

Friday, May 28th, 2021

Tuesday, May 25th, 2021

Sunday, May 16th, 2021

Saturday, May 8th, 2021

Thursday, April 22nd, 2021

Wednesday, April 21st, 2021

Thursday, November 26th, 2020

Wednesday, November 18th, 2020

Tuesday, November 17th, 2020

Tuesday, October 27th, 2020

Wednesday, October 21st, 2020

Friday, October 9th, 2020

Thursday, August 20th, 2020

There are many utilities for macOS window management (looks like the most hackable and maybe powerful is Jigish Patel’s Slate) but what I personally rely on is a combination of TotalSpaces2 to keep the Spaces functionality that came and I think went with OS X Leopard; SizeUp for the snap functionality most easily found elsewhere (Moom, Spectacle, Cinch, Divvy, Amethyst); and Zooom/2 for moving and resizing windows and toggling sloppy focus, which I’ve not found anywhere else.

The above link to Zooom/2 is not however to its homepage but to a disk image I just posted because Zooom/2 is no longer available, as I realized when setting up a new Mac. You’re welcome.

Monday, August 10th, 2020

Wednesday, August 5th, 2020

Sunday, July 5th, 2020

Tuesday, March 10th, 2020

“More news, less junk. Faster.” Brent Simmons has just released the free and open source RSS reader NetNewsWire app for iOS. This may well be a visible dent in the universe.

In an interview with Kelly Gulmont on MacObserver, he says in an interview that one of the things he’s most proud of is that search is really fast (in a 20-minute podcast, this, remarkably, is the only bit of substance; I won’t be listening again).

There’s a review up at MacStories, “NetNewsWire for iOS and iPadOS Review: The Perfect Complement to the App’s macOS Counterpart” while Cult of Mac has “NetNewsWire is reborn on iOS”. Also 9to5Mac.

Friday, March 6th, 2020

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

by Ken Kocienda

In one of those books where we see it’s perhaps more useful to be a doer who latterly writes than a professional writer, the author scaffolds a theory of success around his own respective failures and two giant successes: creating Apple’s Safari web browser for OS X and creating the iOS keyboard, no less.

We get to share the Eureka moments when these two significant dents in the universe came together. And the story of their creations serve as perfect illustrations of his theory, derived from Darwin’s.

Must-reading for many, surely.

Sunday, March 1st, 2020

Becoming Steve Jobs: The Evolution of an Reckless Upstart into a Visionary Leader

Brent Schlener and Rick Tetzell

Although the simple thesis gets repeated interminably, nonetheless it’s a nice one: that Steve Jobs’s greatness stems muchly from his constant becoming, constant learning, constant trying to overcome himself (hence the title, which can be read as descriptive).

It’s great to be in his company, which you feel you are, as one of the authors was himself repeatedly so for decades.

One thing new to me was Pixar’s role in maturing Jobs; we don’t often read about who and what shaped the shaper.

Friday, November 1st, 2019

Tuesday, October 15th, 2019

Tuesday, October 8th, 2019

Thursday, September 12th, 2019

On the unstated significance of Apple’s new U1 chip.

I feel rather strongly the Apple U1 Chip, over time will be seen as one of the most important aspect of the September 10th, 2019 Apple Event. We will see it as the start of the HyperLocal world of computing that ultimately will lead to less of a need for the cloud.

Thursday, September 27th, 2018

In case anyone else was mildly traumatized by the way fonts appear on MacOS Mojave due to the disabling of subpixel antialiasing, here’s the solution by Github user alexanderyakusik:

defaults write -g CGFontRenderingFontSmoothingDisabled -bool NO

Also, in System Preferences > General, check Use font smoothing when available.

Then reboot.

Sunday, September 23rd, 2018

John Gruber’s Daringfireball reviews ⁠— no, essays ⁠— on The iPhones XS and Apple Watch Series 4 are a pleasure worthy of their subject matter. They feel informed, informal, thoughtful. “Series 4 is to Apple Watch what iPhone 4 was to iPhone,” Gruber writes. “The model that takes the original design to a new level.”

Thursday, September 6th, 2018

Thursday, August 2nd, 2018

Thursday, June 7th, 2018

Thursday, May 10th, 2018

Thursday, May 3rd, 2018