Saturday, December 30th, 2017
Engagingly written albeit disappointingly somewhat thin, the useful angle here is how Apple differs from conventional wisdom.
Secrecy, even internally, is paramount; it helps alleviate internal politics and keep people focused. There is little internal promotion, taking seriously the Peter Principle. Unlike the rest of Silicon Valley, perks are minimal; working at Apple is the perk.
A product of its time (2012) and of the author’s lack of access, the book is marred at the end by pessimistic obsession with Apple’s viability post-Jobs, but is nonetheless ultimately worth reading because it does convey an impression of what Apple is like.
Sunday, March 8th, 2009